Flysurfer Kiteboardings One-Strud Kite Campaign 2024

Join Flysurfer on a vibrant journey into the heart of INDIE Summer, where individuality takes precedence. Being "INDIE" means celebrating uniqueness in a world of conformity—full of self-confidence, authenticity, and a spirit of adventure. This film is a tribute to the extraordinary within each of us, inviting viewers to reflect: How "INDIE" are you? Flysurfer presents the new one-strut INDIE L.E.I Kite, where lightweight design meets top functionality. With a deep profile that captures even the lightest winds and a curved shape for optimal relaunch capabilities, the INDIE Kite offers unparalleled stability and control for riders of all levels. Whether one wants to cruise leisurely or tackle challenging conditions, the INDIE delivers uncompromised performance. Dive into the endless INDIE Summer and experience the freedom of kiting every day!

the INDIE Vinyl © Daniel Zineldin / Colou Studio

Flysurfers INDIE Magazine © Daniel Zineldin / Colou Studio

patches © Daniel Zineldin / Colou Studio

Creative Approach together with COLOU.STUDIO:

Instead of producing a classic product video, we created an entire world around the "Indie" kite with this campaign. This world represents individuality and adventure, enhancing the emotional connection to the product. Buyers receive not just a kite but also become part of a creative, independent lifestyle embodied by the "Indie." The concept aims to present the kite as an expression of freedom and personal self-actualization—perfectly tailored to the individualists among kite surfers.

From the initial idea to the final implementation, we managed every step of this project ourselves, making the campaign a holistic and unique experience.