Instead of producing a classic product video, we created an entire world around the "Indie" kite with this campaign. This world represents individuality and adventure, enhancing the emotional connection to the product. Buyers receive not just a kite but also become part of a creative, independent lifestyle embodied by the "Indie." The concept aims to present the kite as an expression of freedom and personal self-actualization—perfectly tailored to the individualists among kite surfers.
From the initial idea to the final implementation, we managed every step of this project ourselves, making the campaign a holistic and unique experience.